Designing brands,
experiences & visual
stories.
I build visual identities, digital experiences and content systems that help ideas become recognizable, useful and memorable — working across branding, UI/UX, digital marketing and media.
More than a designer.
Sarathkumar S, working under the name Sarath Chan — a multidisciplinary designer shaped by an unusual starting point.
Coming from Fashion Technology shaped the way I observe materials, people, trends and visual culture.
“Design is the ability to listen, understand and help people.”
I’m a multidisciplinary designer with a background in Fashion Technology and hands-on experience across branding, digital design, social media, media production and UI/UX. Over three years, that curiosity has expanded from garments and textile research into brand systems, interfaces and content people actually use.
Today I work at the intersection of creativity, technology and culture — designing logo systems and brand guidelines one week, wireframing a sustainability-led app the next, and directing a photoshoot or editing a fashion film the week after. Different disciplines, one design language.
What I do.
Six capabilities, one systems mindset — each solves a different problem, all speaking the same visual language.
Branding & Brand Identity
- Brand strategy & positioning
- Visual identity & logo systems
- Brand guidelines
- Social identity kits
UI/UX & Digital Experiences
- UX research
- Wireframing & prototyping
- Interface & design systems
- Portfolio / website design
Digital Marketing & Content
- Social media creatives
- Campaign visuals
- Content planning
- Audience communication
Media & Visual Storytelling
- Photography
- Video editing
- Creative direction
- Content production
Fashion & Product Development
- Fashion design & illustration
- Research & trend analysis
- Garment concepts
- Sustainable / upcycled design
3D & Creative Technology
- Blender 3D modelling
- Spatial visualisation
- Product & environment renders
- Creative experimentation
The archive.
Real projects across branding, UI/UX, marketing, fashion and 3D — the central portfolio archive.
Full brand identity and guideline system for an apparel label — logo, typography, colour and merchandise applications.
An e-commerce app concept for sustainable, eco-friendly products — from concept terms to full interface design.
Trendzbay: building a wearable identity from scratch.
Context
Trendzbay needed a brand identity that could travel — from a logo mark to packaging, apparel and social presence — without losing consistency.
Objective
Create a cohesive visual identity designed to improve recognition and consistency across every touchpoint the brand would appear on.
Outcome
A complete brand guideline document covering logo construction, typography, colour system and merchandise mockups — ready for the client to apply independently.
More Brand Identities
Greenura, and a research-first approach to design.
The Challenge
Greenura set out to explore what an e-commerce experience for sustainable, eco-friendly products could look like — combining the ideas of “green” and “transformation” into one interface.
Research & Ideation
The project began by defining what “sustain,” “sustainable” and “sustainability” actually mean for the brand, before moving into information architecture and screen design.
UI System
A clean, green-forward interface spanning product listings, categories and checkout flows — designed as a one-stop destination for eco-conscious shopping.
Research Question
Could the historical and architectural motifs of Sri Lanka’s Kandyan period be reinterpreted through a modern digital illustration lens, without losing their cultural meaning?
Outcome
The project was presented at PSG Institute of Technology, Coimbatore, exhibited at a regional product expo, and later published as an IJCRT paper.
Content that shows up consistently.
Design, content, social media and photography working together for real client accounts.
StyleX
The Waffle Works
Sujess
Where the design language began.
A Fashion Technology background turned into a working advantage — material thinking, trend research and construction methods that carry directly into visual and brand design.
A sustainable fashion project focused on upcycling discarded denim into modular garments — including a product concept, visual prototypes and a magazine documenting the process, sustainability impact and circular-fashion approach.
Selected Fashion Work
Supernova Sonics Street Style
Cotton Candy Collection
Heritage Motif Revival
Design competitions — TNSDC Logo Competition & National-Level Handloom Saree Design Competition.
NCFT Fashion Show — Organizer & Designer for the Islamic fashion workshop.
Texfash ’24 — ramp modeling.
Fashion portfolio development — concept boards, collection boards and storytelling-based presentation.
Built on real work.
A career timeline, certifications and words from people I’ve worked with — no invented clients, no invented numbers.
Design Executive & Social Media Manager
Aatmi- Designed social media creatives aligned with brand identity
- Managed content planning, posting and audience engagement
- Developed campaign visuals for marketing and promotions
- Collaborated with the team on digital marketing strategy
Freelance Designer
SKS Illusion- Designed brand identities for startups — StyleX, The Waffle Works, Uzhamagal Organics
- Delivered 12+ branding projects across fashion, wellness and food industries
- Created logos, social media kits, UI layouts and print assets
Design Trainer
College Event & Workshop- Led design sessions on Adobe tools for peers during campus events
- Created lesson plans and hands-on projects
- Graphic Designer & Video Editor InternTyro Technology
- Digital MarketingHubSpot Academy
- UI/UX InternshipInternpe
- Innovation Contest & Product ExpoPSG College, ’24 & ’25
- InternshipInfosys, 2023
- IJCRT PublicationHeritage Motif Revival
Recognized for mentoring students in graphic design and video editing — guiding aspiring designers through a self-run design-training initiative that combines teaching, creativity and leadership.
“Very good and wonderful work — I didn’t expect this much result but it was very fascinating.”
“Logo design is good. It’s showing from the image itself, it’s exclusively made for women’s.”
“Thank you so much for the Uzhamagal Organics logo design.”
“Good communication, service, designs. Overall nice — if I had to rate it, I would give it 8/10.”
“Good work — I will recommend others!”
“I’m satisfied with your work. Your design fulfils my requirements. Thanks again for your work.”
Have an idea worth designing?
Whether you need a brand identity, digital experience, content system or visual direction — let’s build something with clarity and purpose.
- Phone
- +91 6379853581
- Location
- Bengaluru, India